Menus present a special problem for designers. The print must be readable and quickly scanned, but a plain layout won't suffice in many modern restaurants where they rely heavily on themes and decor to sell their image. A menu is one of the first portals into brand recognition. The menu is the control point for the food a customer orders. A tiny descriptive mistake or flourish placed on the menu can greatly affect a particular dish's sales!
This menu design was created between Adobe Photoshop and Adobe Illustrator. It is for the Firehouse Bar and Grill, which touts it's sexy vintage charm. The design is entirely from scratch, using vintage pin-up art from the 1950s. The image is currently resting at about 50% actual size; in reality, the menu is designed for legal size paper.
This menu design was created between Adobe Photoshop and Adobe Illustrator. It is for the Firehouse Bar and Grill, which touts it's sexy vintage charm. The design is entirely from scratch, using vintage pin-up art from the 1950s. The image is currently resting at about 50% actual size; in reality, the menu is designed for legal size paper.
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