Hard/ Soft Good Advertisements

Utilizing the image editing software of Adobe Photoshop and the strong design capabilities of Adobe Illustrator, this set of two advertisements explores the bread and butter of many graphic designers: the hard good and soft good ad. Hard good ads focus on selling big-ticket items that consumers often see as investments, like cars, houses, and boats. Hard goods are more difficult (harder!) to sell than soft goods. Soft goods are items that consumers purchase more frequently and are often consumable, like food, cosmetics, and clothing.
The advertisement on the left is a hard good ad for Airstream trailers. Playing off the vintage, yet modern charm of Airstream trailers, the magazine-size ad contains basic info about the trailers and subtle design allusions to the Airstream's glorious design in the lines and shapes in the background. The logo in the upper-left is a redesign I created from a vintage Airsteam postcard. Successful hard good ads emphasize multiple aspects of their products like durability, the brand's good track record, nostalgia, and value.

The ad on the right is an ad for Kellogg's Nutri-Grain bars. The simple, clean design fits with the ad's message and makes it quick to read, perfect for the usual customers of Nutri-Grain bars: busy moms.Soft good ads are often simpler, advertising one or two immediate aspects of the product like quality, trendiness, or current need (you know you're hungry!).

Both ads feature my signature text and line work.

(note: grey bars around the Nutri-Grain ad are a product of the screen capture process, and are not in the actual design)