Direct mail (or JUNK mail) is slowly becoming a problem of the past thanks to email spamming efforts. Still, direct mail is often a low-cost way to mass advertise with the slightly more personal edge of actually putting something tangible in a mail box that your audience can hold in their hand (even if just to crumple it up).This direct mail card was developed in Adobe Illustrator. This in-class partnered assignment dictated that we discover our partner's interests and cater a Direct Mailing to them. I was partnered with a fellow who was highly entertained by Vikings and cosplay, so I created a (fictional) company that might appeal to his interests.
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