Monday, May 9, 2011

Newsletter

The newsletter is perhaps one of the fastest-changing pieces of literature as well as one of the most common. Newsletters for clubs, companies, organizations, and businesses play a vital role in keeping the community informed and close-knit. Alumni associations, though rather tedious, would loose almost all of their luster if it weren't for the newsletter. Whether a single-sided page or an 8 page booklet, newsletters have transformed from mini-newspapers into a whole separate form. The internet as provided yet another outlet for the publication of newsletters and with a new media comes new challenges. The tradition text-oriented newsletter has been replaced with graphics as human communication begins to rely even more heavily on visual elements. Play with these in your newsletters! The key is to still provide all the necessary information without making it dull.

This newsletter is an exposition of my Adobe Illustrator skill and my love of bold line and color. Textual elements play an important role in all my designs. Never downplay the importance of fonts! I created a logo for my (fictional default) company and wrote the articles as well as designing the newsletter layout.

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