This real estate advertisement was produced entirely in Adobe Illustrator. Everything was done from scratch, without a template, and made to perfectly match the style and color scheme of the Century21 website. The information is all default and can easily be swapped out for different homes, agents, or price changes. It works best for web viewing with the white text and the black background, but simply switch the colors and the flyer is readily printable.
Sometimes it surprises me how little effort people put into selling their houses. Homes are the biggest hard good most people will buy and sell in their lifetime. Hard goods are naturally more difficult to sell, so a good advertising campaign would seem like a basic step in the process, yet even with prevalence of easy-to-use digital cameras and the plethora of inexpensive (and FREE) advertising space available on the internet and in print, some people still post uninformative, incomplete, rather boring advertisements, if they make an effort at all! There is no excuse for a real estate ad not to have good, clear photos that show off the features of the home and a well-rounded list of amenities, contact information, and the house size, age, and location. This is all the very basic and can easily be fit into a variety of simple, clean layouts that showcase the house in an eye-catching way. Did I mention to include contact information? Because if I didn't , I need to remind you to include your contact information.
Hint: It's an amateur's mistake to take pictures of a house's removable decor alone. Yes, a giant bed covered in pillows may look nice, but doesn't provide any pertinent information about the structure of the room and may even crowd out architectural details. If a house is difficult to furnish, however, a skilled interior designer can work with the photographer to showcase a room's potential. Pictures of crown moldings, windows, built-ins and any outstanding architectural details are a must!
Sometimes it surprises me how little effort people put into selling their houses. Homes are the biggest hard good most people will buy and sell in their lifetime. Hard goods are naturally more difficult to sell, so a good advertising campaign would seem like a basic step in the process, yet even with prevalence of easy-to-use digital cameras and the plethora of inexpensive (and FREE) advertising space available on the internet and in print, some people still post uninformative, incomplete, rather boring advertisements, if they make an effort at all! There is no excuse for a real estate ad not to have good, clear photos that show off the features of the home and a well-rounded list of amenities, contact information, and the house size, age, and location. This is all the very basic and can easily be fit into a variety of simple, clean layouts that showcase the house in an eye-catching way. Did I mention to include contact information? Because if I didn't , I need to remind you to include your contact information.
Hint: It's an amateur's mistake to take pictures of a house's removable decor alone. Yes, a giant bed covered in pillows may look nice, but doesn't provide any pertinent information about the structure of the room and may even crowd out architectural details. If a house is difficult to furnish, however, a skilled interior designer can work with the photographer to showcase a room's potential. Pictures of crown moldings, windows, built-ins and any outstanding architectural details are a must!
